This month’s Monthly Member Highlight takes us to Roanoke-Blacksburg Airport, a key regional partner helping connect the New River Valley, Virginia’s Blue Ridge, and surrounding communities to destinations across the country and around the world.

For many travelers, ROA offers something that matters more than ever: convenience. With service from Allegiant Air, American Airlines, Delta Air Lines, and United Airlines, Roanoke-Blacksburg Airport provides direct access to major hubs and popular destinations, making it easier for residents, students, businesses, and visitors to get where they need to go without beginning every trip with a long drive.

But ROA is more than a place to catch a flight. It is an important part of our regional economy. Every time someone chooses to fly from Roanoke-Blacksburg Airport, they are helping demonstrate the strength of our market, support future air service growth, and keep travel activity connected to our region. In other words, flying local is not just convenient. It is a way to support continued access, opportunity, and investment for our communities.

The airport also plays a meaningful role in welcoming visitors to our region. Whether someone is traveling here for business, higher education, tourism, outdoor recreation, family, or major community events, ROA is often one of their first introductions to Virginia’s Blue Ridge and the New River Valley. That first impression matters, and Roanoke-Blacksburg Airport helps make it an easy one.

From business travel and family vacations to student connections and regional tourism, ROA helps keep our area moving. Their work supports the people, businesses, and communities that make Southwest Virginia such a dynamic place to live, work, and visit. Learn more, check flight options, and plan your next trip at flyroa.com.